Adrian Moorhouse MBE

Adrian Moorhouse is the Managing Director of Lane4 and an Olympic Gold Medallist. Drawing on extensive commercial expertise and an elite sporting background, Adrian balances his leadership role with performance consultancy projects for our clients. He specialises in the fields of leadership development, organisational change and senior team facilitation. Adrian’s approach to people development is shaped by both reaching his own sporting potential through coaching and his experiences of developing Lane4 into an international organisation over the last 15 years.

Leadership and Team Development

Adrianis both an accomplished leadership consultant and an experienced and respected leader. He works with senior teams and boards to facilitate effective communication and improved performance.Adrianhas extensive experience working with FTSE100 board members to drive consistent leadership behaviours and role-modelling within teams. He has facilitated the development of merging and newly formed teams across regions through goal-setting and creating vision stories inline with business strategy. Ensuring that Lane4’s interventions, tools and techniques are applied as effectively as they are explored is central toAdrian’s approach. Through Return on Investment (ROI) measures he is able to demonstrate how leadership development impacts on employee engagement and performance in a number of industry sectors.

Organisational Change

Adrianworks with organisations to ensure sustained high performance through significant transition periods. Working in partnership with clients, he is able to identify the risks associated with a change and deliver bespoke programmes as a result.Adrianhas extensive experience of integrating senior teams as a result of mergers and sizeable change programmes. Following an acquisition announcement, he worked with a FTSE 100 supermarket group to deliver Lane4’s Mental Toughness Programme to over 1000 managers. With an objective to improve retention and performance, the programme focused on developing self-confidence and active motivation, whilst providing new tools and skills to stay focused under the pressure.Adrianalso led the Lane4 team supporting a �700m post-acquisition management programme to integrate the strengths of two leisure organisations, whilst building one culture. Sessions included team-building, appreciating differences, connection to vision & values and open feedback sessions between Board Directors and employees around the change process.

1:1 Coaching

Adrianis an accomplished senior executive coach with substantial experience across the utilities, manufacturing and professional service industries. His clients have included board members, CEOs and Managing Directors. Results include coaching people to communicate their vision effectively, thrive in pressurised environments, stepping up from a transactional management style to a more transformational leadership style, dealing with conflict amongst team members and improving the quality and effectiveness of appraisals.

Work at Lane4

Adrian Moorhouse is the Managing Director at Lane4. He divides his time between designing and delivering programmes for organisations and developing Lane4’s own high performance environment.

Adrian’s role centres around shaping Lane4 as a business and driving company growth whilst ensuring the maintenance of strong client relationships and the delivery of high quality products.


Adrianwon an Olympic gold medal at the Seoul Olympic Games in 1988 and was world number one in his event for six consecutive years.Adrianwas awarded an MBE in 1987.

Adrianretired from international swimming in 1992 after 12 years as an elite performer. His work in the field of sport is still ongoing as a swimming commentator for the BBC. He is also patron of theSPARKScharity and fellow of the RSA.

In 1995,Adrianco-founded Lane4 and is now Managing Director of the business. He combines this demanding role alongside delivering his own projects as a consultant. In 2007 and 2009Adrianwon the ‘Best Leader’ award in the The Sunday Times 100 “Best Small Companies to Work For” list. In 2010Adrianwas listed in the Top 30 Most Influential HR Practitioners in theUK.

Following his retirement,Adrianspent a number of years away from the pool but now enjoys swimming regularly to keep fit. He has also competed in the London Triathlon and London Marathon in aid ofSPARKS.Adrianis married to Liz and they have four children.