Nick Hewer is Alan Sugar’s right-hand man on The Apprentice. His facial expressions, borne of wonderfully dry humour and a lifetime’s business experience, tell you exactly what he thinks of the contestants.
Hewer’s PR firm was selected to represent Amstrad in the eighties and soon became responsible for media handling of all Alan Sugar’s business and charitable activities. For over 20 years, Nick played an integral part in Amstrad’s management structure. He also built up a long and impressive client list, including the Secretariat of HH the Aga Khan and the wife of the ruler ofDubai, the late Sheikh Maktoum.
After selling the business, Nick retired early to his house in south westFrance; but having become firm friends with Alan, he was called back to help negotiate with the producers of The Apprentice. The tables were turned when Sugar persuaded Nick to take an onscreen role and promised to negotiate his fees. “I fought hard against it”, he says, “but he cajoled me – in a muscular sort of way.”
Nick and his original opposite number Margaret Mountford became surprising stars of the hit reality show. Nick’s after dinner speech takes audiences behind the scenes, before turning into an extended question and answer session. With The Apprentice consistently topping the ratings, there is never any shortage of questions