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Norman Phillips Organisation GEOFF COOKE Biography

GEOFF COOKE

GEOFF COOKE OBE

Former professional Rugby Union Player and Manager, now a freelance Management Consultant and in great demand as a Conference and After Dinner Speaker.

Special Topics:
Performance Coaching; Motivation; Team Building.

Major Clients include:
Cellnet UK plc Save & Prosper Ltd., B.T. Sun Life Assurance,
Pringle Knitwear Three Valleys Water plc Robert Fleming Holdings Ltd.,
Willis Corroon Ltd., Institute of Management and Institute of Bankers.

Rugby Career

Played mainly as a Center/Fly Half 1962-72 and captained his Club and his County. Coach to Bradford RFC 1973-5. Coach to Yorkshire Rugby Football Union 1975-9, then Chairman of Selectors from 1980-85. North of England selector from 1979-1987 (Chairman/Manager 1985-1987 - two Divisional Championship titles).
Appointed Manager of the England Rugby Union Team in October 1987. He has led England in 46 major international matches including two tours to Australia/Fiji and one to Argentina. England achieved unparalleled success during this period including two successive Grand Slams (European Championship) in 1991 & 1992; reached the final of the World Cup in 1991 and were the winners of the inaugural Rugby World Cup Sevens in 1993.
Awarded the OBE for services to Rugby Football in June 1992. Manager of the 1993 British Lions rugby union tour to New Zealand.
He has two books (Rugby Union - 1981 EP Sport & Skilful Rugby Union - 1991 A & C Black) to his name and is the author of numerous articles on sports coaching.

THE WINNING BUSINESS

Geoff Cooke OBE - synopsis of a typical one hour presentation supported by 35mm slides

1. Achieving Continuous Improvement

Continuous Change Vision Steps to Success

2. Ethos

Excellence Thoroughness Humanity
Openness Stability

3. Task

Talent Attitude Support
Knowledge

4. Motivation

Peoples' needs Getting the best out of people Achieving dreams
Creating the environment The Flow Experience Mind over Matter
Dealing with pressure

5. Pride

Preparation Responsibility Independence
Discipline Excellence

6. The Winning Edge


 

 

 

 

 


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